Colourants can alter the natural protective layer of the hair, making the fibre more sensitive to external aggressions such as sun and pollution. To help protect your hair, a specific protective care is needed. L'Oréal Paris has created Elvive Colour Protect, the UK's no. 1 for coloured hair*.
The secret to colour protection
1 Concentrated Nourishment
The formula, enriched with an Active Nourishing Ingredient, bathes the hair and transforms its surface. Hair feels voluptuous to the touch.
2 Lasting Colour Protection
Enriched with UVA + UVB Filters, the formula helps protect hair from external aggressions and leaves colour shimmering.
